The Boxing the Octopus blog, run by writers Colleen Thompson and Joni Rodgers, features a great interview today with Erin Galloway, Dorchester Publishing's manager of marketing, on the topic of marketing during this tough economic climate. Galloway discusses how the recent economic trends have affected Dorchester's marketing efforts and the creative ways she and her team are finding to market books. She also offers advice to published authors on how to better work with their publisher's in-house publicity/marketing staff.
Here's the link: http://boxingoctopus.blogspot.com/2009/03/industry-insider-interviewmarketing-up.html
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